Source market
Creators from China: hosted trips in South Korea
Creators in China with 150,000 or more followers on their primary channel can apply to be hosted in Korea. Shopping, K-beauty, food and Jeju are longstanding interests for Chinese audiences. You arrange your own flights, visa and insurance, and China's Advertising Law requires sponsored content to be clearly identifiable as advertising.
What do audiences in China engage with?
Chinese audiences engage with shopping and duty-free, K-beauty, food, drama locations and Jeju's scenery.
How do creators from China disclose a hosted trip?
China's Advertising Law requires advertising to be identifiable as such; label sponsored posts clearly, for example with 广告. Platform rules also apply. Your agreement sets the exact wording.
The exact wording for your collaboration is written into your agreement. See deliverables and disclosure.
How do I get to South Korea from China?
Flights between major Chinese cities such as Beijing and Shanghai and Seoul take around two hours. Routes change — check current schedules. Explera does not provide flights.
Do creators from China need a visa for South Korea?
Chinese passport holders generally need a visa to visit mainland South Korea; Jeju has had its own visa-free arrangements. Rules change, so check the official Korean visa portal before booking. Official source.
Which language should I post in?
Simplified Chinese for mainland platforms. Put the advertising label in Chinese at the start of the post.
Ready to apply?
The application saves as you go, and every applicant hears back within 5 business days.
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