Source market
Creators from Japan: hosted trips in South Korea
Japanese creators with 150,000 or more followers can apply to be hosted in Korea. Seoul's cafés, fashion, K-beauty and food are consistently popular with Japanese audiences, and Busan is close to western Japan. Flights and insurance are yours, and disclosure follows Japan's stealth-marketing rules, with 「PR」 or 「広告」 shown clearly at the start.
What do audiences in Japan engage with?
Japanese audiences engage with Seoul cafés, K-beauty and cosmetics, fashion in Seongsu, Korean food and short-break itineraries.
How do creators from Japan disclose a hosted trip?
Japan's stealth-marketing rules under the Act against Unjustifiable Premiums and Misleading Representations apply: show 「PR」 or 「広告」 clearly at the start of the post. Your agreement sets the exact wording.
The exact wording for your collaboration is written into your agreement. See deliverables and disclosure.
How do I get to South Korea from Japan?
Flights between Tokyo and Seoul take roughly two to two and a half hours, and there are many routes from other Japanese cities. Ferries have also linked Fukuoka and Busan, though sailings change. Routes change — check current schedules. Explera does not provide flights.
Do creators from Japan need a visa for South Korea?
Japanese citizens can usually visit Korea visa-free for short stays. K-ETA applies to many visa-exempt nationalities, though some have been temporarily exempted; check the official K-ETA site for current rules. Official source.
Which language should I post in?
Japanese. Place 「PR」 at the very start, not after the first line.
Ready to apply?
The application saves as you go, and every applicant hears back within 5 business days.
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