Source market
Creators from United States: hosted trips in South Korea
US creators with 150,000 or more followers can apply to be hosted in Korea, with hotel, transfers and activities on the ground. American audiences follow Korean food, K-beauty and K-culture closely, and Seoul-plus-Busan itineraries tell a strong story. Flights and insurance are yours, and disclosure follows the FTC Endorsement Guides.
What do audiences in United States engage with?
US audiences engage with Korean food and barbecue, K-beauty and skincare, K-pop and K-drama locations, and first-timer guides to Seoul.
How do creators from United States disclose a hosted trip?
The FTC Endorsement Guides apply: a clear, conspicuous disclosure such as "#ad — hosted by Explera DMC" that viewers see without clicking "more". Say it in video too. Your agreement sets the exact wording.
The exact wording for your collaboration is written into your agreement. See deliverables and disclosure.
How do I get to South Korea from United States?
Nonstop services operate to Seoul Incheon from several major US gateways, including Los Angeles, San Francisco and New York. Routes change — check current schedules. Explera does not provide flights.
Do creators from United States need a visa for South Korea?
US citizens can usually visit Korea visa-free for short stays. K-ETA applies to many visa-exempt nationalities, though some have been temporarily exempted; check the official K-ETA site for current rules. Official source.
Which language should I post in?
English. Korean-American audiences may also expect Korean captions, which then brings Korean disclosure norms (#협찬) into play.
Ready to apply?
The application saves as you go, and every applicant hears back within 5 business days.
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